Principles of Advertising by Monle Lee

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  • Title: Principles of Advertising
  • Author: Monle Lee
  • Category: Media
  • Date: 05/01/13
  • Lenguage: English
  • Pages: unknown
  • ISBN: 1136419322

 

Ebook description:

“A whole and well-organized textbook on promoting” Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the traditional first version of this distinctive classroom useful resource, chosen as one of CHOICE journal’s Outstanding Academic Titles for 1999. Ideal to be used as an introductory textbook, the ebook presents an built-in advertising method that’s important for maintaining with the altering world of up to date promoting, and displays the authors’ experience not simply in promoting, but additionally within the bigger area of built-in advertising communications. The new version of the ebook examines the surroundings within the promoting business following the terrorist assaults on Sept. 11, 2001, in addition to market segmentation, goal advertising, product positioning, purchaser habits, authorized and political considerations, the inventive elements of promoting, and far more. Principles of Advertising: A Global Perspective, Second Edition equips instructorsand their studentswith the elemental parts of the sphere with emphasis on moral points. The ebook features a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and gives insights into efficient native, nationwide, and international built-in advertising methods for print, digital, and online promoting. This up to date version maintains the unique format for every chapter of that includes Global Perspectives, Ethics Tracks, and brief commentaries from practitioners in numerous fields, and provides 24 new illustrations and more latest examples of now-famous promoting campaigns. New materials offered in Principles of Advertising: A Global Perspective, Second Edition consists of: the advantages of a graduate diploma client-agency relationships focusing on the intermediary advertising to males Janet Jackson uncovered pop-up adverts advertising beauty surgical procedure promoting as programming controversial campaigns behavioral focusing on or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new applied sciences, well-known promoting campaigns, and cultural concerns for promoting in overseas markets to present your college students present and confirmed info on the altering world of promoting

 

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