Evaluation in Advertising Reception by Stella Bullo

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  • Title: Evaluation in Advertising Reception
  • Author: Stella Bullo
  • Category: Media
  • Date: August 2014
  • Lenguage: English
  • Pages: unknown
  • ISBN: 1137350431

 

Ebook description:

Placed throughout the context of reception research, this ebook examines the persuasive potential of ads that depend on re-contextualising shared cultural information. The examine focuses on three ads that cite well-known work and investigates the socio-cognitive assets triggered in the interpretive course of. Bullo uncovers the way in which in which the attitudinal disposition and cognitive mechanisms concerned are actualised in linguistic buildings by proposing a brand new built-in framework for the examine of sense-making discourse. The ebook concludes with a dialogue of the vital implications of such a typology, making it an important addition to each socio-cognitive discourse evaluation in addition to to the analysis of promoting practices.

 

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