Consumer Democracy by Margaret Scammell

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  • Title: Consumer Democracy
  • Author: Margaret Scammell
  • Category: Current Events
  • Date: February 2014
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9780521836685

 

Ebook description:

This guide argues that advertising is inherent in aggressive democracy, explaining how we are able to make the patron nature of aggressive democracy higher and more democratic. Margaret Scammell argues that shopper democracy shouldn’t be assumed to be inherently antithetical to ‘correct’ political discourse and debate in regards to the frequent good. Instead, Scammell argues that we should always search to grasp it – to create marketing-literate criticism that may distinguish between democratically good and unhealthy campaigns, and between shallow, cynical packaging and campaigns that a minimum of aspire to be responsive, engender citizen participation, and allow accountability. Further, we are able to take essential classes from business advertising: enjoyment issues; what residents assume and really feel issues; and, simply as in business markets, construction is vital – the kind of political advertising will likely be affected by the circumstances of competitors

 

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